GEO: the half of AI visibility that is actually configurable.

What this involves

• Content in a form that survives extraction

  One claim per heading, facts in text rather than only inside an image, and sentences that still mean something once they are lifted out of the paragraph around them. Nothing that hangs on a pronoun pointing three lines up.

• A machine-readable copy from the same source as the visible one

  schema.org as JSON-LD, generated from the same data the page renders from, so the two cannot drift apart. Where markup and visible text are maintained separately they diverge, usually at the moment somebody edits one of them.

• One entity, one identifier, referenced instead of repeated

  The organisation gets a stable identifier and every page points at it rather than restating who you are. A model left to reconcile five slightly different self-descriptions will pick one of them, and it will not ask which was current.

• Crawler access rules written down instead of defaulted

  Which agent may fetch which paths is your decision, put into robots directives explicitly, including the agents you want kept out. It is a request rather than a fence: it binds the operators who choose to honour it, and we say so instead of selling it as a lock.

• Addresses that do not move

  Canonical addresses, and redirect maps kept for old paths. An answer that names your page is worth nothing if the address behind it has stopped resolving, so moving a page is a step with a redirect in it rather than a rename.